Tencent Holdings Ltd – Corporate Development Group

• Led multi-channel communication strategies for executive education programs (EMBA). Coordinated production of publications, overseeing editorial calendars, layouts, and content workflows. Sub-edited, fact-checked, and reviewed copy for accuracy and brand tone.

• Supported publicity and event campaigns with 500+ participants.

• Designed campaign frameworks for workshops and conferences with top-tier institutions (NUS, PKU, Cheung Kong GSB), aligning marketing goals with stakeholder priorities.