Media Operator & Content Creator
Freelance Media Studio
Developed and operated integrated marketing solutions and recommended updates to advertising content (Shopify, promotion video, social media campaigns), enabling clients to improve visibility.
Undertook and interpreted market research to identify new opportunities and provided strategic consultation on content direction, digital presence, and customer engagement to strengthen clients’ market position and search engine rankings.

Assistant Chief Editor & Media Coordinator
Tencent Holdings Ltd – Corporate Development Group
Led multi-channel communication strategies for executive education programs (EMBA). Coordinated production of publications, overseeing editorial calendars, layouts, and content workflows. Sub-edited, fact-checked, and reviewed copy for accuracy and brand tone.
Supported publicity and event campaigns with 500+ participants.
Designed campaign frameworks for workshops and conferences with top-tier institutions (NUS, PKU, Cheung Kong GSB), aligning marketing goals with stakeholder priorities.